To be a graphic designer, it is not enough to have a vivid imagination to create different visual solutions. It also requires some knowledge of working in Adobe Photoshop or Adobe Illustrator. Everyone who met with these programs knows that they cannot be overcome overnight. There are many options and a lot of filters that can be applied to a single image. The basics are lights and shadows.
As one photographer needs to know how the light effects to what is photographed, good graphic designer need to know a lot about light. In both cases, you should know the direction of the light. Clearly, you cannot add a shadow where is the source of light and vice versa. You need to know what effect has the light added from the front, or the one added from above.
When you create a graphical design, it is not bad to imagine how it will look like on lighting advertisement. Wherever you turn, advertisements are all around us. In order to be visible by night, light is of great importance. Those who use this kind of advertisements know how sometimes they can be a big energy cost. LED lighting is the solution to many things around us because it is energy efficient. There are a large number of LED lights available on the market, which are used for various purposes – from those which may serve to light advertising boxes, to those who are literally able to awaken lives. Such are, for example, LED lights that promote plant growth, like those that can be found at Grow lights base. And it is another indication how light permeates all aspects of our lives.
Where is light, there are also shadows. Perhaps the best way to understand the relationship of light and shadow is playing around with a single bulb which you will move around an object. Shadow can show the depth of the object or its three-dimensionality, even when are plain letters in question.
Whether you are doing a regular advertisement or neon signs, you have to be careful about colors and their agreement. Some color combinations are simply not acceptable to our eye. Most often these are light letters on a dark background. Personally, I find unreadable narrow white letters on a black background or bright red letters on a green background. Even the numerous studies have shown that the dark letters on a light background are more acceptable and easier to read.
Probably one of the biggest mistakes in graphic design may be the wrong use of light and a lot of different filters. You cannot put a shadow and light at the same place. You just have to know what you’re doing. Once you master all the techniques, even the simplest illustrations of characters can become amazing. Here’s a great tutorial and example:
With appropriate filters and effects, a good graphic design will be able to conjure up light and add a shine on ordinary photography. In this way, we can make shining design solutions – in the truest sense of the word.